Rural to urban, consumers increasingly value sustainability — they are increasingly aware of green standards and certifications
Concern for the environment among consumers helps drive purchasing decisions
Renewable energy
Market research shows that consumers would value an environmentally-friendly automotive battery
This animation/movie opened the 2008 Johnson Controls board of directors meeting. It demonstrates how purchases made by consumers are increasingly linked to branding elements or product standards that emphasize the "green" credentials of the product.
As the industry leader in recycling battery components and materials, Johnson Controls created a new environmental sustainability graphic system to appear on the company's batteries. This new graphic system is introduced in the second half of the movie.
Date: May 2008
Project Type: Animation Graphics
Client: Johnson Controls - Milwaukee, WI
Link: View Video
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